Sponsorship Sales & Negotiation

Sponsorship is more than logo placement. It is packaging that makes sense and negotiation that protects value.

For clubs and events we audit and value your inventory using benchmarks, media equivalency and CPx. We turn it into clear packages and run the sales funnel. For brands we select the right property, optimize contract terms across rights, visibility, content, termination and measurement, and negotiate to safeguard value.

The goal is simple. A durable partnership that maximizes revenue and impact.

What’s Included

✓

Inventory Audit and Valuation

Catalog of rights and assets with valuation based on league data, media value and comparable deals. Clear CPx across channels.

✓

Packaging and Pricing

Tiered packages with inclusions, visibility and deliverables that a buyer can approve without guesswork.

✓

Sales Funnel Management

Prospecting, outreach, meetings and proposals with pipeline reporting and next steps that are clear.

✓

Negotiation and Contracts

Term sheets and contracts tuned for rights, content, approvals, make goods, termination and measurement clauses.

✓

Activation Planning

Pre agreed content and visibility plan with timelines, stakeholders and assets so delivery is smooth after signature.

✓

Measurement and Reporting

KPI framework with media equivalency, reach, engagement and conversion tracking aligned to contract obligations.

Packages

Seller

Seller Basic

For rights holders that need a priced inventory and a deck that sells it.

Inventory audit and valuation
Pricing with CPx view
Sales deck and one pager
Top buyer verticals list

Seller Plus

End to end sales motion with managed outreach and negotiation.

Target list and outreach
Meetings, proposals and follow ups
Term sheet and negotiation
Deal management to signature
Pipeline and weekly reporting

Buyer

Buyer Shield

For brands that want the right property and a safe contract.

Property shortlist and due diligence
Contract review and negotiation
Rights and visibility optimization
Activation and measurement plan

How We Work

Audit

We map assets and value them with league benchmarks, media equivalency and comparable deals.

Package

We turn assets into tiers with clear inclusions, pricing and delivery notes that reduce friction.

Sell and Negotiate

We run outreach, meetings and proposals, then negotiate terms that protect value.

Close and Safeguard

We finalize contracts and align activation and measurement so delivery meets the promise.

FAQ

How do you price packages?

We use league and market data, media value and comparable deals. We look at inventory quality, reach and deliverables, then set pricing with a clear CPx view so buyers understand value.

Can you work with both rights holders and brands?

Yes. For rights holders we package and sell. For brands we select properties and negotiate contracts. We avoid conflicts and separate teams when needed.

What timeline should we expect?

Audit and packaging usually take two to four weeks. Outreach to close depends on season and cycles. We provide weekly pipeline updates and clear next steps.

Sponsorship Sales & Negotiation