Naming Rights & Jersey Sponsorships
Naming Rights & Jersey Sponsorships
Naming and jersey positions are strategic revenue engines for rights holders. They brand the venue, create a year round experience center and provide multi year cash flow.
We deliver valuation models, a rights architecture across branding, hospitality, digital and B2B, an activation roadmap and end to end negotiations. For jersey positions on front, sleeve and back and for training kits we navigate league rules, broadcast guidelines and production timelines with precision so the deal launches cleanly and performs from day one.
What’s Included
Valuation and Modeling
Top down and bottom up valuation using league data, media value and comparable deals with revenue scenarios by term length.
Rights Architecture
Clear stack across venue branding, hospitality, digital, content, PR and B2B so assets are defined and usable on day one.
Jersey and Kit Compliance
Placement, sizing and color checks against league and broadcaster rules plus production specs and timelines.
Go to Market Materials
Sales deck, one pager and target list with a meeting script and objection handling notes for decision makers.
Negotiation and Contracts
Term sheet and contract language for rights, approvals, content, make goods, media, termination and measurement.
Launch and Measurement
Activation plan with timelines, assets and owners plus KPI tracking for visibility, engagement and conversions.
Packages
Assessment
Valuation, rights stack and revenue scenarios to set a target range and go or no go.
- Valuation model and comps
- Rights architecture and inclusions
- Term and pricing scenarios
- Readiness checklist
Go to Market
Sales materials and brand meetings to build a live pipeline.
- Sales deck and one pager
- Target list and outreach
- Brand meetings and follow ups
- Weekly pipeline reporting
Full Deal
Negotiation, contract and launch with PR support.
- Term sheet and negotiation
- Contract review and approvals
- Launch plan and production
- PR and measurement setup
How We Work
Value
We model the value with comps and media equivalency and set a pricing range by term.
Architect
We define the rights stack and compliance so assets are clear and ready for use.
Market
We build materials, run outreach and create meetings with qualified brands.
Close and Launch
We negotiate, finalize contracts and deliver a clean launch with tracking in place.