Brand Partnerships & Activations

Transform Brand Presence Into Measurable Impact

Today's brands expect experiential, measurable, and on-brand moments in sport. Medisa SportsWorks manages the entire activation journey—from strategy to on-site delivery.

We design matchday experiences, fan zones and roadshows, integrate product placement, build content partnerships, and connect all touchpoints to digital campaigns. Each activation is mapped to clear KPIs (reach, engagement, leads, sales) and instrumented with UTM links, QR flows and unique coupon codes, ensuring performance can be tracked and optimized.

We take the operational load off your team so you gain visibility, relationships and conversions—without the friction.

Comprehensive Activation Services

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Strategic Planning & Concept Development

Full activation strategy aligned with brand objectives, target audience insights, and competitive positioning within the sports ecosystem.

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Experiential Design & Production

End-to-end event design, fan zone creation, matchday experiences, and roadshow production with branded touchpoints throughout.

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Content Creation & Amplification

Professional photo and video coverage, social media content packages, and influencer partnerships to maximize reach and engagement.

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Digital Integration & Tracking

UTM-linked campaigns, QR code flows, unique coupon codes, and conversion tracking infrastructure to measure every touchpoint.

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On-Site Activation Management

Complete operational delivery including staffing, logistics coordination, vendor management, and real-time problem resolution.

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Performance Analytics & Reporting

Comprehensive post-activation reports with KPI tracking, ROI analysis, audience insights, and optimization recommendations for future campaigns.

Tailored Packages for Every Ambition

Starter

Launch

Perfect for brands testing the sports activation waters with a focused, impactful single event.

1 event concept & strategy
Production coordination
Basic brand integration
On-site management
Standard tracking setup
Post-event summary report
Photo documentation

Pro

Comprehensive multi-event activation with content creation and advanced performance tracking.

3 fully-managed events
Professional photo & video content
Micro-influencer partnerships
Advanced digital tracking
Social media amplification
Detailed analytics dashboard
Quarterly strategy reviews
Lead generation integration

Elite

Enterprise

Full-scale seasonal campaigns with multi-city rollout and sophisticated conversion optimization.

Full season activation plan
Multi-city rollout coordination
Media barter & partnerships
Conversion funnel optimization
Custom tech integrations
Dedicated account team
Real-time reporting dashboard
Attribution modeling & sales lift analysis

Our Proven Activation Process

Discovery & Strategy

We begin by understanding your brand objectives, target audience, and success metrics. Our team conducts market research and competitive analysis to craft a bespoke activation strategy that aligns with your business goals.

Design & Production

Our creative team develops compelling concepts and brings them to life. From fan zone design to digital touchpoints, we handle all production elements while keeping you informed at every milestone.

Execute & Optimize

We manage all on-site operations, content capture, and real-time engagement. Post-activation, we analyze performance data and provide actionable insights to continuously improve ROI and brand impact.

Frequently Asked Questions

How do you measure activation success?

We implement comprehensive tracking through UTM parameters, QR code flows, unique coupon codes, and custom landing pages. This allows us to monitor metrics including reach, engagement, form fills, coupon redemptions, and assisted sales. Every activation is instrumented from the ground up with your specific KPIs in mind, providing clear ROI visibility through our detailed analytics reports.

What types of sports properties do you work with?

We partner with a diverse range of sports properties including professional leagues, teams, venues, events, grassroots programs, and community sports organizations. Our experience spans basketball, football, soccer, athletics, and emerging sports, allowing us to identify the perfect partnership opportunities that align with your brand values and target audience.

Can you handle multi-city or international activations?

Absolutely. Our Elite package specifically includes multi-city rollout coordination, and we have experience executing campaigns across different regions. We manage logistics, local vendor relationships, regulatory compliance, and maintain brand consistency across all locations while adapting to local market nuances.

How far in advance should we book an activation?

For single events (Starter package), we recommend 6-8 weeks lead time. Multi-event campaigns (Pro package) benefit from 3-4 months of planning. For season-long or multi-city activations (Elite package), 6+ months ensures optimal venue access, partnership negotiations, and thorough strategic development. However, we can accommodate shorter timelines when necessary.