Historic Partnership Agreement
Euroleague Basketball, the pinnacle of European club basketball, has reached a defining commercial milestone. The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Etihad Airways have officially signed on as Main Partners for the next four years, marking a new era for the competition and reinforcing Abu Dhabi's growing role as a global sports hub.
Abu Dhabi's Global Sports Vision
The collaboration aligns with Abu Dhabi's Tourism Strategy 2030, which positions sport as a driver of economic diversification and international connectivity.
Experience Abu Dhabi
Promoting tourism and cultural exchange through world-class sporting events
Etihad Airways
Connecting fans globally and expanding basketball's international reach
Etihad Airways: Expanding Beyond Borders
As part of the agreement, Experience Abu Dhabi and Etihad Airways branding will appear across Euroleague and BKT EuroCup games — from in-arena signage and live broadcasts to team jersey integrations.
A New Era for Euroleague Basketball
The partnership also extends to digital platforms, delivering exclusive co-created content and innovative fan activations aimed at expanding Euroleague's reach to its 90 million supporters worldwide.
Historic season with 20 teams including newcomer Dubai Basketball
The upcoming season will be historic, as Euroleague expands to 20 teams — introducing Dubai Basketball as a newcomer. The Regular Season tips off on 30 September 2025, culminating in the Final Four in Athens, Greece, from 22–24 May 2026.
Athens, Greece | May 22-24, 2026